Aramis Group, a French online used car dealer, has completed the acquisition of Cazoo’s business in Italy. This resulted in a subsidiary called Brumbrum, named after the previous entity acquired by the British at the beginning of 2022.
Cazoo leaves Italy by selling its activities to Aramis Group.
Kazuo leaves Italy. On Tuesday, November 1, 2022, the British group specializing in the online sale of used cars formalized the sale of its activities in the Transalpine market to rival Aramis Group for an undisclosed amount.
Stellantis, a subsidiary of Cazoo Trading Italy, takes over the entirety. Without delay, this new branch of the world of Aramis group will be renamed Brumbrum, after the ambitious Briton took over the name of the company at the beginning of 2022, then is on its way to conquer Europe.
On paper, Aramis Group completed a major operation with this deal to be included in Cazoo’s plan to withdraw from continental Europe. The Italian used car platform sells about 1,600 units to individuals annually and generates around 30 million euros in sales. So the French group penetrates the Italian market through the front door and at a lower cost.
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The calendar is also suitable for the company Pauli clouds And the Nicolas Chartier. In fact, it must be remembered that Stellantis has begun a plan for the partial redevelopment of the Fiat plant in Mirafiori (near Turin), aimed specifically at acquiring a strong capacity to refurbish used cars. A structure that Brumbrum could benefit from.
As for Cazoo, the speed with which this sale ended allows the unicorn to leave Italy before the end of the year and save what can be saved on the balance sheet. It remains to be seen now what scenario will be adopted in each of the other countries, namely France, Germany and Spain.