Take an in-depth look at Gen Z .’s avatar style preferences
Join us November 2 9:30 a.m. to 10:00 a.m. PT Our virtual board “What’s next in a metaverse way?” » Where fashion experts and experts will delve into these trends and what’s yet to come in digital fashion on Roblox and beyond.
Long before the huge potential of digital fashion captured the attention of media and brands, members of our community were designing, sharing and wearing their own iconic fashion creations. They have been redefining digital identity and personal style for over a decade, but over the past few years we’ve seen amazing leaps in the evolution of self-expression on our platform.
Famous fashion brands have built a presence here on Roblox by partnering with and introducing our community of creators Layered clothes Our new technology that powers ultra-realistic 3D clothing has once again raised the bar for what our creators are capable of. With opportunities for self-expression and personal style accelerating, we decided to take a moment to connect with our amazing community and better understand their experience with digital fashion. We’ve done extensive research, drawing on both our own platform and survey answers¹ One thousand members of Generation Z who are active on Roblox and are familiar with digital fashion.
To provide an in-depth look at the digital fashion trends we’ve seen, we’ve partnered with one of the world’s leading art and design education institutions, Parsons School of DesignTo launch the Fashion Trends 2022 Metaverse report. Here are the top 5 trends.
2. The influence of designer communities on fashion is accelerating
In 2022 alone, more than 11.5 million creators Designer More than 62 million Virtual clothes and accessories on Roblox. These designers are worn by millions of people around the world and influence the way they express themselves in the digital and physical worlds.
To put this in context, there is at least 200 times more than the creators Clothing and accessories design on Roblox as the estimated number of fashion designers creating physical collections in the US².
In 2022, we saw a huge influx of international fashion and beauty brands Create digital costumes and immersive experiences for Roblox (or combine them with existing popular experiences on the platform) – including GucciAnd the barbaricAnd the Carolina HerreraAnd the Tommy HilfigerAnd the NarsAnd the hello yoga A model and a businessman Karlie KlossSo do fashion companies that rely solely on the metaverse like robux. Most of these brands benefit from the extensive experience of Roblox community members who can help create beautiful digital fashion and other engaging content on the platform.
2. Self-expression and inclusivity in digital fashion are key to this Generation Z
The vast majority of Gen Zers active on Roblox in our survey said they customized their avatars, using Half Some of them change their avatar clothes at least every week.
Just as in the physical world, people tend to communicate and interact with others around them based on their appearance and clothing, which can have a profound effect on their self-confidence and relationships. Decorating their avatars allows consumers to do so Express their individuality (47%) And the feel good about themselves (43%)But also to show their digital group and feel more connected to their peers – in the digital and physical worlds.
In fact, 2 of 5 Survey respondents said that expressing themselves in clothing and accessories in the digital world is more important than expressing themselves in the physical world.
The different avatar customization options are important to the majority of the community members who can easily customize Roblox to be who they want to be. In our survey, they noted the importance of having a full range of skin tones (say 70%) And a full range of body sizes (64%), Plus a full range of hair colours, textures and styles (70%).
Seven out of ten Consider inclusivity in digital clothing designs Being “very” or “very” important. This challenge can be met with new technology such as Layered Clothing, a new feature that has been adopted by creators and users in our community. During 2022, more than 157 million Roblox users already get free and paid items created by the Layered Clothing community.
3. Nearly 3 in 4 Generation Z say they spend on digital fashion
People express themselves through their avatar style and Roblox costume choices the same way they express themselves in the physical world More than half (53%) By saying that their style changes depending on their mood or feelings on a particular day, and 37% Clothes change depending on where they go in the metaverse and what they’re doing. many (42%) He would change clothes To try out a new purchase right away.
Among those who say they spend money on digital fashion, 31% Users said they typically spend up to $5 per month and 30% more Say up to $10 – $20 a month, while nearly 12% You’ll spend between $50 and $100 per month. More than 1 in 4 They say they spent between $20 and over $100 on a single virtual item.
4. IRL trends affect iconic fashion (and vice versa)
In our survey, 70% Generation Z said their avatars are at least somewhat dressed in their IRL style, with many (70%) Saying that they also take inspiration from materialistic style when wearing their avatars.
Take the trend of #Barbiecore, which started on social media as part of the excitement about the upcoming “Barbie” movie, or nostalgia for the year 2000: The Roblox community has been quick to reverse these major trends. Articles and style their avatar.
release Forever 21 x Barbie Allowing shoppers to prepare quickly (and literally) for their meta-adventures, the 2000 trend peaked in Roblox, with total purchases of Y2K-branded items exceeding 188 million From January to September 2022.
5. The prestige of digital fashion is on the rise
Modern Industry Research It highlights the “huge impact of Generation Z on culture and the economy,” given that this consumer group represents about a quarter of the world’s population and already has hundreds of billions of dollars in purchasing power in the United States alone. With this demographic spending more time in immersive social spaces like Roblox, the prestige and influence of digital fashion is growing.
More than half of respondents (58%) Consider working as a digital fashion designer just as impressive, if not more impressive From the role of a physical fashion designer. This number increases exponentially among people who spend up to $100 per month on avatars, as 54% He said being a digital fashion designer is even more impressive.
As we look to the near future, we expect the next generation of fashion designers and brands to immerse themselves deeply in digital fashion, wear avatars, design 3D digital versions of their collections and create exclusively for the Metaverse.
We couldn’t be more excited to collaborate with thought leaders at Parsons School of Design to see, along with brands, designers, and our Roblox community, how we can further empower self-expression and allow our community to become who it wants. Be – on and off our platform.
¹For the most recent consumer data, Roblox, in conjunction with the Parsons School of Design, conducted a survey from Momentive (creators of the SurveyMonkey platform) that was conducted September 19-21, 2022 among 1,000 14- to 24-year-olds living in the United States United. The sample was balanced by gender using a . file The American Census Bureau’s community survey to reflect the demographic composition of the United States population in this age group.