One is a phenomenon in world football, the other a Swedish region: Haaland and Haaland have nothing in common except the similarity of their names. This is a problem for Google. As the story tells BBC by typing the Halland area in the search engine, it automatically asks GoogleTry this spelling: Haaland.Is the title of the Norwegian footballer who had a great start to the season with Manchester City (22 goals).
The problem is the same on Twitter and Instagram. If you type the name of the area, then Erling Haaland’s photos come first in searches. It is enough to migrate to the background, or even erase the Swedish region from the web.
“We’re Haaland. It’s Haaland.”
Problem moved the director of Visit Halland, the tourist office of the Swedish county located in the south of the country, near Denmark. He believes efforts to promote Halland are being undermined by this misspelling that netizens regularly make.
On LinkedIn, Jimmy Sandberg wrote an open letter to draw the attention of Englishmen and football fans not to confuse them anymore, especially when they post content about the footballer. “We are Haaland. It is Haaland. The popularity of the football phenomenon is completely stifling our online presence”Sorry, Jimmy Sandberg. “If nothing is done, we fear that our beloved Atlantis will become forgotten, a place known only in ancient stories and scriptures.”
To avoid making a mistake, Jimmy Sandberg offers a little reminder: “Haaland, with A and Ls, is a great area. Haaland, with two A and Ls, is a great player.”He wrote on LinkedIn as he invited the striker to come and discover Haaland next summer. A visit would be a great publicity stunt for the area.