Formula 1 and AWS (Amazon Web Services) have renewed and expanded their technology partnership.
Since 2018, F1 and AWS have released at least two dozen new data from F1 Insights on live TV, giving all fans near-real-time data on their favorite drivers during the Formula 1 Grand Prix. A renewed technology partnership, AWS and F1 will discover “unique and innovative” ways to inform fans on TV during races.
“Since 2018, AWS and Formula 1 have worked hand in hand to deliver insights and analysis to all of our fans. Together, we have delivered the speed, scalability and reliability that Formula 1 needs to deliver expert analysis and insights to all of our audiences and stakeholders.” F1 Commercial Director Brandon Snow explains.
Amazon Web Services has global reach, a community of partners, and the breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this strong partnership that is central to the F1 fan experience and growth strategy over the coming years.”
Sustainability is a key goal for F1 as it strives to achieve net zero carbon by 2030. Thus, the partnership with AWS will continue to explore opportunities for sustainable solutions across sports, building on previous work to reduce freight and individual travel through remote production capabilities.